Kotex Our Purpose

Periods don't hold
women back.
Perceptions do.

Our Purpose

We exist to ensure a period never gets in the way of any woman's progress.

Kotex® is all about you. We’re about keeping you, and millions of other women around the world protected with reliable products that are designed with your needs in mind. We’re about giving each and every woman the freedom and confidence they deserve to live and enjoy every moment.

We’ve dedicated the past 100 years towards teaching women about their bodies, their periods and everything else in between. We’re not afraid to get real and we want to get real with you. We want to talk openly and help you feel good about yourself.

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Kotex® She Can Initiative

Kotex She Can
Kotex® She Can Initiative

100 years ago, Kotex® was created by nurses at the front lines who had to keep working even when they had their periods. Today, Kotex® has launched the She Can initiative to foster resilience and help ensure women's progress for the next 100 years. The Kotex® She Can initiative champions women's progress by fighting period stigmas and the barriers they cause, by promoting access to education in schools and communities, and by helping to open doors so that women can gain equal opportunity because no girl or woman should have to put her progress on hold for her period.

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Opening Doors For Women
Feminine Care

From personal style to individuality to an active lifestyle, our Kotex® brands aim to inspire confidence in every aspect of of a woman's life. Kimberly-Clark's Feminine Care products are trusted by millions of women in more than 100 countries to do just that. For more than a century, people around the world have chosen Kotex® products for its performance and value.

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Watch the Film

The Kotex® She Can initiative champions women's progress by fighting period stigmas and the barriers they cause, by promoting access to education in schools and communities, and by helping to open doors so that women can gain equal opportunity.

A performer with spotlights trained on her

Learn more about our Kotex® work in South Africa

Society Supporting Women
Taking Care and Giving Care

The Kimberly-Clark Foundation carries out the social responsibility efforts of the company, with it's primary focus on social and community investments that increase access to sanitation, help children thrive and empower women and girls. The Kimberly-Clark Foundation responds to causes and programs with financial contributions, donations of Kimberly-Clark products, and volunteer time.

Opening Doors For Women
Opening Doors for Her

Ensuring that she has the tools she needs to champion her progress by not letting periods or the negative perceptions of them stand in her way of success. Ensuring lack of access to menstrual hygiene management does not prohibit her progress as she goes through life.